Customer Marketing Manager
Are you a customer-obsessed marketer with cross-functional superpowers? Do you believe in putting the customer’s voice at the center of everything? Do you have a knack for articulating product use-cases in a way that anyone can understand? Great — keep reading!
Signifyd is looking for a Customer Marketing Manager to help identify, nurture, and amplify the voices and experiences of our most passionate clients.
In this role, you will design, launch and optimize strategic customer programs, while also building systems to grow and activate our customer community. You will develop long-lasting, mutually beneficial relationships with customers so they become enthusiastic participants in Signifyd’s advocacy program. You will understand each customer’s unique priorities and goals to match them with the most relevant and rewarding opportunities. You’ll be a key partner to multiple internal teams, working in lockstep with them to source key customers that can support reference calls, case studies, blog posts, speaking opportunities, and more.
This role will liaise heavily with the product marketing team / support the integration of customer voice into product collateral. You will forge and deepen strategic relationships with customers, leveraging these partnerships to create a rich pipeline of customer content. You are able to identify and articulate product benefits and create compelling customer-centric use cases (including framing customer stories and mapping them to needs, feature and benefit language) to demonstrate the value of our solutions. You are an excellent writer and presenter, with the marketing acumen to translate your expertise into compelling content across multiple channels.
The Customer Marketing Manager will report to the Director of Customer Marketing at Signifyd.
WHAT YOU’LL BE WORKING ON:
Support customer marketing led hero programs – Such as Signifyd’s ‘Most Influential in Ecommerce’ awards, FLOW Summit, virtual community events, customer gifting programs, and more!
Act as the liaison between customers and internal teams to develop marketing and sales assets, including case studies, customer videos, testimonials, quotes and other customer-centric materials.
Grow and maintain our customer reference program, ensuring support for new business deals
Identify and match customer advocates for participation in case studies, testimonials, events, awards, analyst relation activities and campaigns
Drive brand reputation on 3rd party review sites such as G2 and the Shopify app store
Own and execute customer announcements and communications, including the monthly customer newsletter
Track and communicate key performance metrics on customer advocacy initiatives and leverage performance metrics to optimize outcomes of each program.
Ability to grasp and distill complex technical concepts of B2B products and solutions
A LITTLE BIT ABOUT YOU:
5+ years of marketing experience, in a B2B setting; 2+ years of Customer marketing experience required
Experience writing customer success stories, case studies, and use case development – Strong writing skills are a requirement!
Strong interpersonal skills and demonstrated success in developing relationships with customers, product, CS, Sales and other cross-functional teams
Experience and comfort with using data analytics to demonstrate the effectiveness of customer marketing activities
Self-starter with excellent organizational skills who can drive projects from start to finish
Strong attention to detail and work ethic
Experience with Salesforce, Marketo, Planhat, Orbiit (or similar tools) a plus.
#LI-Remote
Benefits in our US offices:
4-day workweek
Discretionary Time Off Policy (Unlimited!)
401K Match
Stock Options
Annual Performance Bonus or Commissions
Paid Parental Leave (12 weeks)
On-Demand Therapy for all employees & their dependents
Dedicated learning budget through Learnerbly
Health Insurance
Dental Insurance
Vision Insurance
Flexible Spending Account (FSA)
Short Term and Long Term Disability Insurance
Life Insurance
Company Social Events
Signifyd Swag
We want to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
