Manager - MarTech Operations

90-120K
qadocumentationarchitectureb2cmarketing-automation

​​About the Role:

This is a unique opportunity to play a critical role in the Hims & Hers customer journey. The Manager, MarTech Operations will be a power user of our Marketing Automation Platform, Braze, and will be responsible for discovery, documentation, development, QA, monitoring, reporting, troubleshooting, and supporting complex customer journeys for our Lifecycle Management Team.  You will do this across multiple channels including email, SMS, push, web, in-app, and potentially expand into other channels like direct mail. You’ll also work with cross-functional partners in product and engineering to design, request, and troubleshoot technical data streams.

You Will:

  • Own CRM QA, platform housekeeping, as well as deployment and execution of priority campaigns

  • Collaborate with lifecycle managers and data teams to ensure marketing journeys are operational and successful, and take immediate action in case of failures

  • Assist with architecture and technical evaluation for customer communication solutions

  • Adhere to best practices while continuously seeking process improvements

  • Create, maintain, and refine detailed documentation and SOPs including operational processes, workflows, and training documents

  • Seek opportunities to keep our platforms orderly and improve operational efficiencies

You Have:

  • 3+ years B2C, DTC industry experience

  • Experience with Top Tier ESP’s (Braze is a Critical Success)

  • Experience in highly regulated industries a plus, i.e. Healthcare, insurance, banking

  • Ability to work across different teams, platforms, languages, systems, etc. 

  • Solid track record of implementing large-scale, complex B2C email/SMS/push campaigns

  • Understanding event streams, customer actions, and user profiles

Preferred Qualifications:

  • Strong sense of ownership and entrepreneurial spirit

  • Strong collaboration and problem-solving skills

  • Relentlessly high standards and high attention to detail

  • Avid documentarian

Our Benefits (there are more but here are some highlights):

  • Competitive salary & equity compensation for full-time roles

  • Unlimited PTO, company holidays, and quarterly mental health days

  • Comprehensive health benefits including medical, dental & vision, and parental leave

  • Employee Stock Purchase Program (ESPP)

  • Employee discounts on hims & hers & Apostrophe online products

  • 401k benefits with employer matching contribution

  • Offsite team retreats

 

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