Director of Lifecycle Marketing
The Director of Lifecycle Marketing will play a pivotal role in guiding potential customers through stages in the customer journey. You’ll help build a team that collaborates across the organization to unlock growth in all stages of the customer journey.
This strategic position requires an individual who can design and implement comprehensive marketing strategies that engage customers at each stage of their lifecycle, from acquisition through retention and loyalty. The ideal candidate will bring a proven track record of success in data-driven marketing, CRM, and automated marketing platforms. Email plays a pivotal role in how we communicate with customers, and you’ll be at the heart of how we leverage this channel tactically and operationally. This role requires a blend of creativity and analytical prowess, with a capacity for collaborating with cross-functional teams to meet business goals
Responsibilities:
Develop and Implement Marketing Strategies: Design and execute lifecycle marketing strategies that effectively nurture leads, convert prospects, and increase customer retention and loyalty.
Lead Management: Oversee lead nurturing processes to ensure that leads are effectively converted into active customers, using targeted marketing techniques and personalization strategies.
Customer Segmentation and Personalization: Create and manage advanced segmentation strategies to deliver personalized marketing campaigns that resonate with different customer segments.
Analytics and Performance Measurement: Monitor and analyze campaign performance across various channels to evaluate success and identify areas for improvement. Use data insights to drive decisions and optimize future marketing efforts.
Cross-Functional Collaboration: Work closely with Product, Design, and Happiness Engineers teams to align marketing initiatives with company goals and ensure a cohesive customer experience across all touchpoints.
CRM Management: Set CRM best practices to streamline marketing processes, enhance customer data management, and enable more effective marketing campaigns.
Marketing Campaigns: Building out ad-hoc campaigns and automated workflows in our tooling.
Email Best Practices: Owning and establishing best practices for email marketing across the business.
Team Leadership and Development: Lead and develop a team of marketing professionals, fostering a culture of continuous improvement, innovation, and alignment with broader business objectives.
Requirements:
Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role focused on lifecycle or customer relationship marketing.
Proven track record of designing and implementing successful marketing campaigns that increase customer acquisition, retention, and growth.
Extensive experience with CRM software, marketing automation tools, and data analytics platforms.
Strong analytical skills with the ability to interpret extensive data to make actionable recommendations.
Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams and presenting to stakeholders.
Proficient in project management, with a proven ability to lead projects to completion on time.
Strategic thinker with a customer-first mindset, adept at understanding customer needs and market trends.
Innovative and creative, with the capacity to conceptualize and implement new marketing initiatives that drive brand engagement and loyalty.
Extensive experience working with enterprise-grade email automation systems and email lists of 1M+.
Experience building complex automation logic and knowledge of how to test sizable workflows effectively.
Proactive, highly organized, and comfortable working asynchronously.
Can provide examples of how campaigns you’ve managed have driven incremental revenue/growth.
Are a specialist in all things email marketing. Your passion and depth of knowledge within this area are undeniable.
Salary range: $120,000-$185,000 USD - Please note that salary ranges are global, regardless of location, and we pay in local currency.
Read more about our compensation philosophy and benefits.
