Sr. Director of Strategic Marketing and Operations
THE TEAM
The global marketing team drives value to consumers and empowers creators to make Eventbrite the indispensable place for consumer live experiences. The team owns brand, product, performance and content marketing to both creators and consumers.
THE OPPORTUNITY
The global marketing team develops and optimizes marketing strategies to drive business growth. We have the opportunity to translate data into actionable insights to inform our marketing levers from demand generation, product marketing to performance marketing. Our process needs to be operationalized to drive deeper integration and alignment to business goals. We have the opportunity to build faster testing and iteration processes and identify systems and tools that will help us modernize our marketing methods.
THE ROLE
Reporting to the Chief Marketing Officer, this person will sit on the marketing leadership team and operate with the executive C suite. This role is “Chief of Staff” in nature with a focus on strategy planning and marketing operations. This role will manage an operations IC with the potential to grow the team based on business needs and capability needs.
This role will have a horizontal view across the marketing stack to help translate data into insights to drive marketing strategy, planning and opportunities for us to optimize our marketing channels and tactics.
THE SKILL SET
Minimum (Basic) Requirements: At least 10 years of experience in Marketing strategy planning and Marketing operations. Bachelor's Degree required.
Preferred Requirements: At least 12 years of experience in the above areas in Marketplace and/or ecosystem experience with B2B and B2C. Ideal candidates will have this experience at a startup/high-growth tech company.
MBA or similar post Bachelor Education preferred.
Understanding of the marketing function and key levers
Strong understanding of marketing tools, for example email tools, SFDC, marketing automation, etc.
Proven ability to build systems and processes that generate value for a business
Data-driven mindset and orientation and the ability to translate into actionable insights
Experience working cross-functionally across within a function
Project management experience
BONUS POINTS
A passion for live experiences and/or user of Eventbrite
Knowledge of data tools (e.g. Tableau) and/or SQL
