Director of Marketing Operations & Analytics
We're bringing on a Director of Marketing Operations & Analytics to bridge the gap between marketing strategy and data-driven execution at WordPress.com. This role will partner closely with our Data Division to ensure marketing decisions are powered by the right insights at the right time. You'll identify strategic measurement needs, translate business questions into analytical frameworks, and drive the implementation of insights across marketing initiatives. Strong business acumen and communication skills are essential, as you'll need to effectively articulate marketing's analytical needs to our Data Division while translating their insights into actionable marketing strategies. This role will also develop the measurement strategy for marketing investments, partnering with our data teams to build models that inform resource allocation and maximize ROI.
Key Responsibilities
Strategic Analytics Partnership: Define marketing's measurement needs and collaborate with the Data Division to develop appropriate analytical frameworks and solutions.
Insights Translation: Transform complex data analysis into clear, actionable recommendations for marketing teams.
Marketing Operations Excellence: Streamline processes and technology infrastructure to support data-informed marketing initiatives.
Measurement Strategy: Partner with the Data Division to design and implement comprehensive measurement frameworks for marketing activities.
Reporting Strategy & Governance: Lead the evolution of marketing reporting from data collection to actionable insights - identifying critical metrics that drive business growth, eliminating vanity metrics, and ensuring reports catalyze decisive action rather than just inform.
Cross-functional Leadership: Bridge the gap between marketing teams, technology partners, and data teams to drive cohesive, data-informed strategies.
Technology & Tool Optimization: Evaluate and implement marketing technology solutions that integrate effectively with our data infrastructure.
Performance Framework: Define KPIs and success metrics that align with business objectives, working with data teams to ensure accurate tracking.
Resource Optimization: Collaborate with data teams to develop models for marketing spend allocation and ROI assessment.
Qualifications
Minimum of 8 years of experience in marketing operations or analytics, with a strong focus on stakeholder management and strategic planning.
A bachelor's degree in marketing, business, or a related field, as well as an MBA or advanced degree, is a plus.
Demonstrated experience in translating business questions into analytical requirements.
Strong understanding of marketing analytics principles and measurement frameworks.
Proven track record of successfully partnering with data experts to drive business impact.
Experience selecting and implementing marketing tools and platforms while ensuring proper data flow between marketing systems and broader company data infrastructure.
Excellence in stakeholder management and cross-functional collaboration.
Strong business acumen with the ability to connect data insights to marketing strategy.
Strong problem-solving skills and the ability to think strategically and creatively.
Proficiency in marketing automation platforms, CRM systems, and advanced analytics tools (e.g., Google Analytics, Looker, etc.).
Expert communication skills, particularly in translating technical concepts for business audiences.
Track record of using data-driven insights to influence marketing strategy and resource allocation.
Salary range: $140,000 - $220,000 - Please note that salary ranges are global, regardless of location, and we pay in local currency.
We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated for the right candidate.
This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves. #LI-Remote
